ARTICLES & INSIGHTS

12/07/2018

SPORTS MARKETING INNOVATION

Written by Paul Whybrow As Aussies, we have a reputation of being passionate sports fans, with a love of diverse sports and a homegrown trust that […]
04/06/2018

MY 5 ENTERTAINING BALI TAKE AWAYS

I was invited to speak at the inaugural Asia, Australia and New Zealand Immerse in The Future Summitin Bali. The event was hosted by Tech Mahindra, […]
07/05/2018

5 BIG REASONS WHY CREATIVE LEADERSHIP IS VITAL

By: Paul Whybrow –  Creativity has been a passion throughout my career, from my early days as a young wide-eyed BBC (British Broadcasting Corporation) producer, and […]
06/05/2018

INCREASING APPETITE FOR SHOPPING, NOT SUGAR AT 3PM SLUMP

First Published July 4th 2017 by News.com by Debbie [email protected] We used to tread a well-worn path to the vending machine for the 3pm work pick me up. […]
06/05/2018

THE MAGIC BEHIND ESPORT AUDIENCES – A SURVIVAL GUIDE FOR NON-GAMERS

Written by Paul Whybrow Televising sports has become an amazingly successful programming genre for engaging audiences and leveraging advertising dollars to TV station businesses. With ever-escalating […]
06/05/2018

TIME FOR THE YEARLY BROADCASTING HEALTH CHECK – THE TOP 10 WARNING SIGNS !

Written by Paul Whybrow My first full day in Las Vegas and I took the long walk from my hotel to the very famous Welcome to Las […]
06/05/2018

MY PERSONAL IMMERSIVE EXPERIENCE

Written by Paul Whybrow As the crowds of broadcast and technology professionals headed to see the latest and greatest at the first day of the NAB show in […]
17/03/2018

21 YEARS OF FUTURE TECHNOLOGY: WHAT WILL REALLY COME TRUE? LOOKING BACK TO LOOK FORWARD

Frontier TechnologyMy son has just celebrated that great milestone: his 21st birthday – Happy Birthday, son! As I sat down to write a speech for his […]
02/10/2017

5 MEGATRENDS TO SAVE TV

Written by Paul Whybrow Amsterdam is famous for many things: its canals, amazing museums, bicycles and very open lifestyle; and every September, its attraction to nearly […]
19/07/2017

IS VIRTUAL REALITY THE SECRET ANSWER TO FAKE NEWS?

Written by Paul Whybrow Virtual reality is in the news almost daily it seems. From the latest game devices with VR capability, big sporting events showcasing virtual […]
04/05/2017

WHY IS TV STILL CONFIDENTLY ADVANCING TO THE NEXT GENERATION OF ENTERTAINMENT?

Written by Paul Whybrow With over 100,000 media professionals all gathered in one spot and now a global top 10 trade fair the National Association of Broadcasters […]
04/05/2017

VIRTUAL REALITY: STILL A BROADCASTING TOY OR READY FOR THE TIPPING POINT OF TAKE UP?

Written by Paul Whybrow With my role as the  secretary of the Sydney chapter of the VR/AR Association, I have had  the perfect opportunity to discover for […]
22/03/2017

CREATING SMART KPI’S FOR HOME AND WORK

Written by Paul Whybrow Every time I head to the cinema, as I get glued to the screen, it occurs to me that the cinema is […]
02/03/2017

MAKING DAD A VERY HAPPY SNAPPY

Written by Paul Whybrow Both my teenage kids have been globetrotting far away from Sydney, my youngest in immersing herself in France and the other enjoying […]
02/02/2017

WHY ECONOMICS IS DRIVING THE TV RATINGS GAME

Written by Paul Whybrow Whenever you launch a new currency of measurement there will always be debate, fear and cries of unfairness: it’s totally natural. So […]