paul whybrow

12/07/2018

SPORTS MARKETING INNOVATION

Written by Paul Whybrow As Aussies, we have a reputation of being passionate sports fans, with a love of diverse sports and a homegrown trust that […]
06/05/2018

INCREASING APPETITE FOR SHOPPING, NOT SUGAR AT 3PM SLUMP

First Published July 4th 2017 by News.com by Debbie Schipp@debbieschipp We used to tread a well-worn path to the vending machine for the 3pm work pick me up. […]
06/05/2018

THE MAGIC BEHIND ESPORT AUDIENCES – A SURVIVAL GUIDE FOR NON-GAMERS

Written by Paul Whybrow Televising sports has become an amazingly successful programming genre for engaging audiences and leveraging advertising dollars to TV station businesses. With ever-escalating […]
17/03/2018

21 YEARS OF FUTURE TECHNOLOGY: WHAT WILL REALLY COME TRUE? LOOKING BACK TO LOOK FORWARD

Frontier TechnologyMy son has just celebrated that great milestone: his 21st birthday – Happy Birthday, son! As I sat down to write a speech for his […]
02/10/2017

5 MEGATRENDS TO SAVE TV

Written by Paul Whybrow Amsterdam is famous for many things: its canals, amazing museums, bicycles and very open lifestyle; and every September, its attraction to nearly […]
04/05/2017

WHY IS TV STILL CONFIDENTLY ADVANCING TO THE NEXT GENERATION OF ENTERTAINMENT?

Written by Paul Whybrow With over 100,000 media professionals all gathered in one spot and now a global top 10 trade fair the National Association of Broadcasters […]
04/05/2017

VIRTUAL REALITY: STILL A BROADCASTING TOY OR READY FOR THE TIPPING POINT OF TAKE UP?

Written by Paul Whybrow With my role as the  secretary of the Sydney chapter of the VR/AR Association, I have had  the perfect opportunity to discover for […]
22/03/2017

CREATING SMART KPI’S FOR HOME AND WORK

Written by Paul Whybrow Every time I head to the cinema, as I get glued to the screen, it occurs to me that the cinema is […]
02/03/2017

MAKING DAD A VERY HAPPY SNAPPY

Written by Paul Whybrow Both my teenage kids have been globetrotting far away from Sydney, my youngest in immersing herself in France and the other enjoying […]
02/02/2017

WHY ECONOMICS IS DRIVING THE TV RATINGS GAME

Written by Paul Whybrow Whenever you launch a new currency of measurement there will always be debate, fear and cries of unfairness: it’s totally natural. So […]
01/02/2017

CREATING WHAT PEOPLE LOVE:THE MAGIC OF DEMAND CREATION

Written by Paul Whybrow In the current climate of disruption, disruption and even more disruption, it is not surprising that those driving the products and services […]
05/01/2017

GET READY FOR THE POKEMON GO OF EDUCATION

Written by Paul Whybrow The future of Education is always a hot topic anywhere in the globe, as we universally want the best for the next […]
04/01/2017

VR IS THAT THE FUTURE OF EDUCATION?

Written by Paul Whybrow I always enjoy immersing myself in a day of finding out what the world of education is up to in the context […]
15/12/2015

OUR OWN BACK TO THE FUTURE MOMENT: WHY THE BBC CHOSEN FEW ARE STILL LOVING IT

Written by Paul Whybrow As the Back to the Future film franchise celebrates the predictions of 2015, in a restaurant in central London a number of my […]
03/12/2015

AS NEWS SHIFTS FOCUS: WHY WILL FRIENDS BE KEY?

Source: Direct Marketing News As published in BandT – December 2015 by Paul Whybrow All Your Friends Like This is a great Australian book on social sharing in […]