Technology

Technology knowledge and insights

20/11/2018

Why storytelling and experience is vital for virtual reality

Written by Paul Whybrow For the last few years I have been advocating for virtual and augmented reality to really take off. Given that I am the […]
12/07/2018

SPORTS MARKETING INNOVATION

Written by Paul Whybrow As Aussies, we have a reputation of being passionate sports fans, with a love of diverse sports and a homegrown trust that […]
04/06/2018

MY 5 ENTERTAINING BALI TAKE AWAYS

I was invited to speak at the inaugural Asia, Australia and New Zealand Immerse in The Future Summitin Bali. The event was hosted by Tech Mahindra, […]
06/05/2018

THE MAGIC BEHIND ESPORT AUDIENCES – A SURVIVAL GUIDE FOR NON-GAMERS

Written by Paul Whybrow Televising sports has become an amazingly successful programming genre for engaging audiences and leveraging advertising dollars to TV station businesses. With ever-escalating […]
06/05/2018

TIME FOR THE YEARLY BROADCASTING HEALTH CHECK – THE TOP 10 WARNING SIGNS !

Written by Paul Whybrow My first full day in Las Vegas and I took the long walk from my hotel to the very famous Welcome to Las […]
06/05/2018

MY PERSONAL IMMERSIVE EXPERIENCE

Written by Paul Whybrow As the crowds of broadcast and technology professionals headed to see the latest and greatest at the first day of the NAB show in […]