television

20/11/2018

Why storytelling and experience is vital for virtual reality

Written by Paul Whybrow For the last few years I have been advocating for virtual and augmented reality to really take off. Given that I am the […]
06/05/2018

THE MAGIC BEHIND ESPORT AUDIENCES – A SURVIVAL GUIDE FOR NON-GAMERS

Written by Paul Whybrow Televising sports has become an amazingly successful programming genre for engaging audiences and leveraging advertising dollars to TV station businesses. With ever-escalating […]
06/05/2018

MY PERSONAL IMMERSIVE EXPERIENCE

Written by Paul Whybrow As the crowds of broadcast and technology professionals headed to see the latest and greatest at the first day of the NAB show in […]
02/10/2017

5 MEGATRENDS TO SAVE TV

Written by Paul Whybrow Amsterdam is famous for many things: its canals, amazing museums, bicycles and very open lifestyle; and every September, its attraction to nearly […]
19/07/2017

IS VIRTUAL REALITY THE SECRET ANSWER TO FAKE NEWS?

Written by Paul Whybrow Virtual reality is in the news almost daily it seems. From the latest game devices with VR capability, big sporting events showcasing virtual […]
02/02/2017

WHY ECONOMICS IS DRIVING THE TV RATINGS GAME

Written by Paul Whybrow Whenever you launch a new currency of measurement there will always be debate, fear and cries of unfairness: it’s totally natural. So […]
03/01/2017

NOT YOUR AVERAGE AMSTERDAM WEEKEND – DRONES, VR AND INTERNET TV

Written by Paul Whybrow Prepared with my strong walking shoes and desire to discover, I joined the 55,000 plus visitors who trek to the IBC conference and […]
14/12/2016

CHRISTMAS TV ADS: ARE THEY FESTIVE FUN, CHRISTMAS CRINGE OR SMART SELLING?

Written by Paul Whyrow Now we have reached December, many of us start the countdown to the long-awaited Christmas break. In order to reach the pinnacle […]
15/12/2015

OUR OWN BACK TO THE FUTURE MOMENT: WHY THE BBC CHOSEN FEW ARE STILL LOVING IT

Written by Paul Whybrow As the Back to the Future film franchise celebrates the predictions of 2015, in a restaurant in central London a number of my […]
04/12/2015

WILL ‘FLUID VIEWING’ CREATE THE PERFECT TV?

Written by Paul Whybrow  As Published in B&T 4th December 2015 Two key UK broadcasters recently changed the TV experience game: ITV (the biggest commercial broadcaster) […]