ARTICLES & INSIGHTS

02/02/2017

WHY ECONOMICS IS DRIVING THE TV RATINGS GAME

Written by Paul Whybrow Whenever you launch a new currency of measurement there will always be debate, fear and cries of unfairness: it’s totally natural. So […]
01/02/2017

CREATING WHAT PEOPLE LOVE:THE MAGIC OF DEMAND CREATION

Written by Paul Whybrow In the current climate of disruption, disruption and even more disruption, it is not surprising that those driving the products and services […]
10/01/2017

CREATING THE THEME PARK FUN

Written by Paul Whybrow A day at a theme park can be truly magical. A chance for family or friends to enjoy some fantasy and fun […]
05/01/2017

GET READY FOR THE POKEMON GO OF EDUCATION

Written by Paul Whybrow The future of Education is always a hot topic anywhere in the globe, as we universally want the best for the next […]
04/01/2017

VR IS THAT THE FUTURE OF EDUCATION?

Written by Paul Whybrow I always enjoy immersing myself in a day of finding out what the world of education is up to in the context […]
03/01/2017

NOT YOUR AVERAGE AMSTERDAM WEEKEND – DRONES, VR AND INTERNET TV

Written by Paul Whybrow Prepared with my strong walking shoes and desire to discover, I joined the 55,000 plus visitors who trek to the IBC conference and […]
14/12/2016

CHRISTMAS TV ADS: ARE THEY FESTIVE FUN, CHRISTMAS CRINGE OR SMART SELLING?

Written by Paul Whyrow Now we have reached December, many of us start the countdown to the long-awaited Christmas break. In order to reach the pinnacle […]
15/12/2015

OUR OWN BACK TO THE FUTURE MOMENT: WHY THE BBC CHOSEN FEW ARE STILL LOVING IT

Written by Paul Whybrow As the Back to the Future film franchise celebrates the predictions of 2015, in a restaurant in central London a number of my […]
04/12/2015

WILL ‘FLUID VIEWING’ CREATE THE PERFECT TV?

Written by Paul Whybrow  As Published in B&T 4th December 2015 Two key UK broadcasters recently changed the TV experience game: ITV (the biggest commercial broadcaster) […]
03/12/2015

AS NEWS SHIFTS FOCUS: WHY WILL FRIENDS BE KEY?

Source: Direct Marketing News As published in BandT – December 2015 by Paul Whybrow All Your Friends Like This is a great Australian book on social sharing in […]
09/09/2015

MY LIFE WITH EDD THE DUCK AT THE BBC

Written by Paul Whybrow The BBC (British Broadcasting Corporation) in the UK has just celebrated a small landmark in television history marking three decades since they launched a […]