Immersive Technology

03/01/2017

NOT YOUR AVERAGE AMSTERDAM WEEKEND – DRONES, VR AND INTERNET TV

Written by Paul Whybrow Prepared with my strong walking shoes and desire to discover, I joined the 55,000 plus visitors who trek to the IBC conference and […]
14/12/2016

CHRISTMAS TV ADS: ARE THEY FESTIVE FUN, CHRISTMAS CRINGE OR SMART SELLING?

Written by Paul Whyrow Now we have reached December, many of us start the countdown to the long-awaited Christmas break. In order to reach the pinnacle […]
04/12/2015

WILL ‘FLUID VIEWING’ CREATE THE PERFECT TV?

Written by Paul Whybrow  As Published in B&T 4th December 2015 Two key UK broadcasters recently changed the TV experience game: ITV (the biggest commercial broadcaster) […]
03/12/2015

AS NEWS SHIFTS FOCUS: WHY WILL FRIENDS BE KEY?

Source: Direct Marketing News As published in BandT – December 2015 by Paul Whybrow All Your Friends Like This is a great Australian book on social sharing in […]